Wednesday, October 17, 2012

After 32 Years, a Popular Detroit Publication Shakes it up!

Today, when you go to grab your weekly Metro Times, you might be a little surprised by something. After 32 years the publication has undergone a transformation with the help of Skidmore Studio, the same studio that brings you Free Art Friday Detroit every week. Take a sneak peek at the new cover:
The months long process involved designers from both Skidmore Studio and Metro Times. After taking an analytical look at the functionality and user experience, they pushed the design of the publication away from a traditional format into a more magazine-style layout. The team redesigned the cover, masthead, section headers, article layouts, ad specs and much more. 

The new design will be on display starting today and is available at over 1,600 locations around metro Detroit. 
To really commemorate this transformation, there will be a celebration at the Drinks x Design Party on Friday, October 19. The party will be the season closer for Drinks x Design and is at the Madison Building in Detroit from 5:30- 8 p.m. 

Drinks x Design is a monthly open studio brought to you by Detroit Creative Corridor Center, Metro Times and Quicken Loans. The intent of the event is to build new relationships that could lead to employment and that prove Detroit to be a center for design and creative innovation.

So, go on. Check it out! I know the geeky graphic designer in me can't wait to see the new layout!

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