Monday, December 14, 2020

Shop Small or Die Featured Shop: ROUGE Organic Beauty & Eve Organics Beauty

23337 Woodward Ave, Ferndale, MI 48220
(248) 439-6012

HID - How would you describe your store to someone who’s never been there before?
Cheryl (Co-founder of ROUGE) - We’re that pretty little shop down the street that you’ve always wondered about. “I just stopped in to see what you do here” is something that we hear frequently, even after 10 years in business! When you come to ROUGE, you’ll see that we are divided into our retail side and our service side. We offer fabulous manicures and pedicures in our ROUGE Nail Studio. We are a fully licensed spa and body art facility to offer expert brow services including microblading, brow shaping, and brow lamination. On our retail side, we offer our very own Eve Organics Beauty, made 100% in-house, our makeup and skincare is organic, vegan, and results driven. We have so much to offer from our little red building on Woodward!

HID - What's the story behind your shop?
ROUGE - You should know that we were founded by 2 sisters, Cheryl & Jeny. Together, we have decades of experience in the beauty industry. When we were planning our shop (over 10 years ago) we knew exactly what we wanted to bring to the market: accessible healthy beauty services and quality products delivered with stellar customer service. Since our very first day, we have simply worked to take the mystery out of beauty. We opened in the summer of 2010. It’s been a decade of learning and growing along with our community. It’s a good thing, because this year has been a year of very big changes! We closed our business in March and opened back up in August due to the pandemic. We spent that “down time” working on revamping our makeup and skincare, and formulating new products that are perfect for now. We’re thrilled with the results. None of this has been easy, but we are very passionate about what we do and we love to share all of it with our loyal clients. Even when we are not “open”, we’re in our studio working on new goodies and surprises for you.

HID - Give us the top three gift ideas from your store this holiday season.
Our NIGHT & DAY Skincare kit is FABULOUS! It contains our Cleansing
Balm, Rose Day Cream & Night Cream for $75.

Our HOLIDAY BODY BUTTER KIT has 2 limited edition body butter aromas (flavors), Almond Macaron (sparkly) and Peppermint Stick!

3. Our third gift idea is an EVE ORGANICS BEAUTY Gift Certificate!
The lucky recipient of an Eve Organics Beauty Gift Certificate can purchase anything that they like from our site and we will pack it up to ship it out, or they can even pick their order up at ROUGE!

HID - Do you have any COVID-19 conscious options in place for your shoppers?
ROUGE - We take COVID-19 precautions very seriously here at ROUGE Organic Beauty. We shut down a full week before we were required to by the state and opened a full month after salons re-opened to ensure safety. We have cut our hours to 3 days a week and our capacity to 40%. You must sign in and get a temperature check upon entering the building. We require masks to be worn over nose and mouth at ALL TIMES when inside our building, including during services. We are not messing around. We want you to have the safest experience possible at ROUGE. Because of COVID-19 restrictions, we cannot allow anyone to accompany clients who are getting services, with the exception of those who require accompaniment such as minors or those with disabilities. A full list of our COVID requirements can be found here: 

HID - How can shoppers find you and what hours are you open?
ROUGE - Due to the pandemic, we have cut our business hours and the days that we are open.
We’re at 23337 Woodward Ave. Ferndale, MI with FREE PARKING.
We are open Wednesday 11-6, Friday 11-6 and Saturday 10-4.
We suggest that you call ahead at (248) 439-6012 just to make sure that we are open.
Clients can shop our website for retail at and we will ship anywhere in the country or you can opt for curbside pickup at ROUGE!
THANK YOU to everyone who is shopping small and local this holiday season.
All of your favorite small businesses really need you this year, more than ever.

For a list of other great places to shop and eat local, check out our Shop Small or Die Guide here.

If you would like your shop to be featured or you want to be added to our guide, email us at

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