Wednesday, June 11, 2025

The Peacock Room: Detroit’s Favorite Spot for Dresses, Glamour, and Fun


When it comes to finding the perfect dress for any occasion in Detroit, The Peacock Room stands out as a truly unique experience. Located inside the meticulously restored historic Fisher Building, this boutique offers much more than clothes—it delivers beauty, whimsy, and a personalized shopping journey you won’t find anywhere else in the city.

The Peacock Room was founded by Rachel Lutz, a Detroit native who grew up visiting her parents’ shop inside the Fisher Building and developed a deep appreciation for the glamorous fashion of Detroit’s golden era. After a career in political action, journalism, and social justice, Rachel opened The Peacock Room in 2011 at the Park Shelton building with just a credit card and a dream. Frustrated by the lack of quality customer service and limited size options for women, Rachel set out to create a brick-and-mortar store where women of all sizes could feel confident, beautiful, and celebrated.

Today, The Peacock Room caters to a wide range of styles, sizes 0 through 22, and occasions—from cocktail parties and dinner events to baby showers, weddings, or even that special everyday look. During a recent visit, we witnessed a delightful scene: a young woman selecting her 8th-grade graduation dress, another shopper picking out stylish everyday wear, and ourselves finding the perfect dress and sweater for an upcoming event. This blend of customers and occasions highlights what makes The Peacock Room so special — it truly is Detroit’s dress destination.

With two locations, one inside the flagship Fisher Building and another in Midtown’s Park Shelton, The Peacock Room offers a curated collection of dresses, accessories, jewelry, stationery, gifts, and even furniture. The store’s aesthetic draws inspiration from the glamorous styles of the 1920s through the 1960s, giving shoppers a taste of Old Detroit’s elegance combined with modern personalized service.

The Fisher Building location is open Tuesday through Friday from noon to 6 PM, Saturdays 11 AM to 6 PM, and Sundays 11 AM to 4 PM, with late hours on Fisher Theater performance nights. The Park Shelton boutique follows a similar schedule. Both locations aim to provide an intimate and welcoming environment, perfect for trying on glamorous looks and finding pieces that fit perfectly for any event.

Rachel’s vision goes beyond just selling clothes; she wants every woman who visits to feel empowered and radiant, no matter her size or style preference. By focusing on exceptional customer service and a diverse selection, The Peacock Room has become a beloved fixture in Detroit’s fashion scene.

If you’re in Detroit and need a dress that makes you feel amazing—whether it’s for a big celebration or simply to brighten your day—stop by The Peacock Room. Between its two locations, personalized service, and beautifully curated inventory, it’s the ultimate spot to embrace glamour, whimsy, and a little bit of Detroit’s historic sparkle.

Locations & Hours

Fisher Building (Flagship Store) 3011 W Grand Blvd, Detroit, MI 48202

  • Tuesday-Friday: 12 PM – 6 PM
  • Saturday: 11 AM – 6 PM
  • Sunday: 11 AM – 4 PM
  • Open late on Fisher Theater performance nights (check broadwayindetroit.com for showtimes)

Park Shelton 15 E Kirby St, Detroit, MI 48202

  • Tuesday-Friday: 12 PM – 6 PM
  • Saturday: 11 AM – 6 PM
  • Sunday: 11 AM – 4 PM

Closed Mondays


~S

No comments:

Post a Comment